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Creating videos for social media requires careful attention to export settings to ensure your content looks professional and engages viewers. Proper export practices help optimize video quality, reduce file size, and ensure compatibility across various platforms.
Understanding Platform Requirements
Each social media platform has its own specifications for video uploads. Knowing these requirements helps you avoid issues like poor quality or failed uploads. Key factors include resolution, aspect ratio, file format, and maximum file size.
Recommended Export Settings
Here are general guidelines for exporting videos suitable for most social media platforms:
- Format: MP4 (H.264 codec)
- Resolution: 1080×1080 pixels for square, 1920×1080 for landscape, 1080×1920 for vertical videos
- Frame Rate: 30 fps (frames per second)
- Bitrate: 8-12 Mbps for high quality
- Audio: AAC codec, 128 kbps or higher
Optimizing for Different Platforms
While the above settings are versatile, some platforms have specific needs:
Use square (1:1) or vertical (4:5 or 9:16) aspect ratios. Keep videos under 60 seconds for regular posts and up to 15 minutes for IGTV. Export with a resolution of 1080×1080 or 1080×1920.
Facebook supports a wide range of formats, but MP4 with H.264 is preferred. Use aspect ratios of 1:1 or 16:9, and keep videos under 4 GB in size. Videos up to 240 minutes are supported, but shorter videos tend to perform better.
Twitter recommends MP4 videos with H.264 encoding. Keep videos under 2 minutes and 20 seconds, with a maximum file size of 512 MB. Use aspect ratios of 16:9 or 1:1 for best results.
Final Tips for Exporting
Always preview your video before uploading. Use high-quality settings to avoid pixelation, but balance quality with file size for faster uploads. Consider using dedicated video compression tools if needed. Consistency in aspect ratio and resolution helps maintain a professional appearance across platforms.